Reiner Knochel, born 1968, grew up in the Black Forest near the Swiss border, lives today in Freiburg / Breisgau with his wife and two kids. He started his business career in the sales department of a weaving mill (shirt fabrics). Later, he worked for more than 15 years for the German embroidery thread company Madeira. His marketing responsibilities were to establish new business areas by building up a network of designers, textile brands, schools, press media, trend experts, international shows, etc. In 2016, he founded his own consulting company.
He is also representing the German embroidery and specialty thread producer GUNOLD as well as the Italian company SEAB ("bullion wire" embroidery and luxury trimmings). And he is an ambassador for other fabric and textile accessory companies.